How To Get Value Out of Influencer Marketing
When done right, Influencer marketing is powerful and valuable. You might find yourself struggling to find a volume of quality influencers to create word of mouth around your brand. You could scan millions of Instagram users and approach influencers one-by-one to try and persuade them to endorse your product. Or you could take the easy way out, and use a self-serve marketplace like TRIBE where we bring influencers to brands hungry for their creative and original content. Plus, there's only so many times you can take the hit of a seen message with no reply. CMO took a deep dive into the different influencer marketing platforms you can use to get the most out of Influencer Marketing with the least effort, TRIBE included, so have a read here.
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
How to Create Stop Motion Content
Stop Motion videos are a compelling way to Instagrab the attention of your fave...
Follower Bots and Why Brands Won’t Work With You
2018 Update to Influencer Rating: In a bid to protect the energy of both our influencers and brands, we have updated TRIBE’s influencer ratings to penalise any current bot activity detected on influencer accounts. See here for more details. Once you completely stop using these tools, your rating will begin to recover. Growing an Instagram account is hard. It’s tricky being patient in an industry growing as quickly as influencer marketing. Unfortunately the fear of ‘missing the boat’ is driving many to set up FOLLOWER BOTS to cut corners. While these can boost numbers in the short-term, brands are now lumping Follower Bots in the same bucket as buying fake followers, likes and comments. But it makes sense. In fact, we’ve recently noticed at TRIBE how many influencers are being declined because of them. Bots are costing talented content creators LOADS of valuable collaborations.
Rise of The Silver Influencers
As early adopters of social media, millennials are synonymous with technology and networking platforms. While the typical influencer might be an entrepreneurial millennial using their Instagram accounts to kickstart their career, things are slowly changing. A new wave of silver influencers is gaining momentum, and for good reason. As the fastest growing generation for social media use, the appeal for the middle-aged to jump on the insta-influencer bandwagon is growing. With Instagram’s easy-to-use interface, and the connection with like-minded creatives, these influencers are building quite the tribe! Head over to TRIBE Founder Jules Lund’s article to read more.
The Inside Scoop On How Much UK Influencers Earn Per Post
The influencer industry is an exciting and mysterious world. As The Independent...
How LEGO Embraced Social Disruption
LEGO has had it's fair share of troubles in the past. The resignation of presidents, significant monetary loss and cuts to employee wages have forced them to constantly reinvent itself. A global business restructure paired with the adoption of a savvy social media strategy has brought new life to the company. Implementing user generated content into their strategy, LEGO has successfully inspired the world’s creativity by encouraging customers to share their creations on social media. Click here to read TRIBE CEO Anthony Svirskis upack the secrets behind the success and rebranding of LEGO.
The Women Turning Instagram into a Job
Ever wondered what it takes to become a successful insta-influencer? Whether you’re an instagram influencer looking for inspiration, or hoping to gain insight and incentive to develop an influencer marketing campaign for your brand, these inspiring and extremely successful women influencers have built a career and a following around sharing their passion on instagram. Sjana Earp, a 22 year old digital female influencer with over one million Instagram followers attributes her success to timing, luck and passion. Beauty blogger influencer, Chloe Morello, and travel photographer influencer, Lauren Bath, both suggest their love for creating content and work ethic have paved their road to success. As TRIBE CEO Anthony Svirskis explains, it’s all about connecting influencers with the brands they love, and the intimate relationship influencers have developed with their audiences. Get to know these influential instagrammers a little more below:
How to Cleanse Your Account of Ghost Followers
Every account attracts a degree of ghost followers (bot or inactive accounts),...
How To Become An Influencer Full-Time
Want to ditch your day job to do something you love? Or would you prefer to set...
What Do Influencer Ratings Mean For Your Brand?
The smaller the tribe, the more potent the influence. That is the beauty of...